June 30, 2022

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LVMH Awards 2022 Announced Three Most Promising Young Designers of the Year

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On June 2, the final of the LVMH Prize 2022 Competition for Young Designers took place in Paris. Eight brands fought for victory – a prize of € 300,000, plus a year of training from experts from the fashion group LVMH, whose fate was decided by jury.

This year it included creative directors from Kenzo, Fendi, Dior, Loewe, Louis Vuitton and Stella McCartney.
Actress Cate Blanchett was invited to Paris to announce which finalists were awarded the title of Most Promising Designer.

It was she who presented the main prize to the Briton Stephen Stokey-Daily, the founder of the menswear brand SSDALEY. The designer has already been noticed by the world fashion press and stellar stylists. For example, the trousers of his brand were worn by Harry Styles.

Unlike last year, not three but two designers received the Karl Lagerfeld Award (€150,000 plus a year of advice from the group’s experts). They were Ellie Russell (who recently presented her brand ERL’s collaboration with the Dior men’s line) and Idris Balogun, founder of Winnie NY.

In a previous post, the fashion world looked at what “California Haute Couture” is all about. Thing is, Kim Jones, the creative director of the Dior menswear line, and promising young designer Eli Russell Linetz, founder of the ERL brand, have joined forces to develop an entire collection. Not surprisingly, the two talents converged: Ellie, a finalist for the prestigious LVMH Awards 2022, and Kim, loved for her spontaneity and multidisciplinaryness.

In addition to design, Linetz is also involved in photography and video directing. There’s even a video for Kanye West in his piggy bank. The show of the Dior x ERL capsule collection took place near the famous Venice Beach in Los Angeles, and Windward Avenue became the stage.

Kim Jones and Ellie Russell Linetz combined the rebellious spirit and French love for tradition of California and the highest quality in dozens of sets—that is, thin ones worn over ties, satin trouser suits, and shirts with loose laces and wide skater sneakers. Embroidered hoodie with canage motif tongue stitched with branded Dior stitch.

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